Last week I combed through my Twitter feed to see what folks shared. I find a lot of good articles that way; people share what they think is valuable and that means learning some cool things! One article grabbed my attention, so I went to the website. It was lovely. It had a nice big … Read more
Confession: I love fonts. Although I’m not a typographical nerd, I just love what powerful design elements they are. It is amazing what a simple font change can do for any website or design document. Fonts have the power to add sophistication, change the tone, add emotion, and upgrade the professional look of your website. … Read more
I was reading a discussion among designers about clients wanting everything at the top of their websites. Usually this happens when marketing goals are not prioritized and an assumption that website visitors only pay attention to the top of a website. Prioritize Your Marketing Elements In our anxiousness to sell, it’s all too tempting to … Read more
What exactly does this new term "Mobilegeddon" mean? Fortunately, it doesn’t refer to the latest uber snowstorm (whew). But the media is fond of the phrase and confusing advice doesn’t help. I’ll boil this down and explain what it means for your business. Google Flexes Its Search Engine Muscles With the huge rise in tablets … Read more
Is Your Logo Pulling Its Weight? Two weeks ago, I shared tips to determine whether your website needed some updates or a total redo. If you’re redoing your site, look closely at your logo first. Do You Need a New Logo? When you first started your business, you may have designed your own logo or … Read more
Are You Still Doing Your Own Website? I recently celebrated my two-year anniversary of blogging. One issue that keeps surprising me is why so many established business owners think they need to be going the DIY route? Most businesses are strapped for cash at the beginning and hiring out is not possible. WordPress fortunately makes … Read more