I read most of my articles via the Feedly app (RSS Reader), but I do receive some via email newsletters. If you’ve been doing newsletters or blog posts for a few years, you might not know that how you align images with content may hurt your marketing. Recently seeing left-aligned images on a newsletter prompted … Read more
I was reading a discussion among designers about clients wanting everything at the top of their websites. Usually this happens when marketing goals are not prioritized and an assumption that website visitors only pay attention to the top of a website. Prioritize Your Marketing Elements In our anxiousness to sell, it’s all too tempting to … Read more
Let’s Get Speedy! Optimizing Images I shared a wonderful article on testing the various WordPress plugins for automatically optimizing images (reducing the download size). Many folks upload large images for blog posts and pages, increasing the download time for their websites. Slow sites are bad news; users will click away if it takes more than … Read more
It Was Like Witnessing a Train Wreck Last night, I was on my iPhone going through the latest tweets and finding articles to read. A popular blogger shared something he found interesting. I followed the link and then… the scrape of the needle echoed through my head. The blog post images were so unappealing, all … Read more
Print and Old Web Trends We live in the age of web smarties. Yes smarties because people have been using a web browser, a smart phone and even tablets for a while now. I have this delightful client who loves to tell me she is computer stupid. Yet she floors me with how savvy she … Read more
Make Your Readers Uber Happy A bit of a snoozer – formatting pages and posts right? But did you know there are some established tricks to make them easier to read and increase comprehension? Zzz – what did I just lose you? Let’s try that again – how about "pages that get read" and "awesome … Read more