I was reading a discussion among designers about clients wanting everything at the top of their websites. Usually this happens when marketing goals are not prioritized and an assumption that website visitors only pay attention to the top of a website. Prioritize Your Marketing Elements In our anxiousness to sell, it’s all too tempting to … Read more
One Size Does Not Fit All I wrote a guest post for SheOwnsIt.com, "Website Design Mistakes That Cost You Money" and mentioned text sizes should start around 18 pixels. Because the majority of the readers are non-techs, I limited my response to pixels and a desktop sizing I would start with. I actually don’t limit … Read more
What exactly does this new term "Mobilegeddon" mean? Fortunately, it doesn’t refer to the latest uber snowstorm (whew). But the media is fond of the phrase and confusing advice doesn’t help. I’ll boil this down and explain what it means for your business. Google Flexes Its Search Engine Muscles With the huge rise in tablets … Read more
As a web designer, I take care of several websites for my clients. Usually, they give me access to their Google Analytics, so I can set up some tracking scripts. I occasionally check to see if there are any issue indicators requiring attention. Who’s Winning? It’s interesting to see firsthand the pattern between those with … Read more
Access is very important for your business and your website is on the frontline! When a prospective client is interested in your firm, your website is often the first stop. But if your site is momentarily offline or just slow (happens more than most realize), potential clients won’t wait. They keep moving and you miss … Read more
Whoa – Spammers Signing Up for Newsletters? Last weekend I finally took a moment to check out a big spike in newsletter sign-ups. Although I guest blog (sheownsit.com) and have my own marketing efforts, it seemed unusual. At first glance I noticed a lot of yahoo.com email addresses. Because business owners typically do not use … Read more